Cookie Policy
Effective date: May 14, 2026
This page lists the cookies and similar technologies used on trailguide.digital and what each one does.
What cookies are
Cookies are small text files stored on your device when you visit a website. They let sites remember your preferences, measure traffic, and track ad performance. Similar technologies include local storage, pixel tags, and tracking scripts. We use the word "cookies" throughout to cover all of them.
Cookies we use
Strictly necessary
These cookies are required for the site to function. They load automatically and don't require consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
__cf_bm, __cflb |
Cloudflare | Bot detection, load balancing | Session to 30 days |
| Consent preference cookie | Trailguide | Remembers your cookie choices | 1 year |
Analytics (loaded only if you consent)
These cookies help us understand how visitors use the site so we can improve it.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga, _ga_*, _gid |
Google Analytics | Distinguishes unique users and sessions | Up to 2 years |
| Various GTM cookies | Google Tag Manager | Container for analytics and ad scripts | Varies |
Advertising (loaded only if you consent)
These cookies measure the effectiveness of our Google Ads campaigns.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au, _gcl_aw |
Google Ads | Tracks ad click attribution and conversions | Up to 90 days |
| GCLID query parameter | Google Ads | Captures the click identifier when you arrive from a Google ad | Per session, stored as part of form submission |
Managing your choices
On your first visit, you'll see a banner asking whether to accept or decline non-essential cookies. You can change your choice at any time using the "Cookie preferences" link in the footer of any page.
If you decline, analytics and advertising cookies won't load. Strictly necessary cookies still load — they're required for the site to work.
You can also manage cookies through your browser settings, but disabling all cookies may break parts of the site.
Third-party privacy practices
The third parties whose cookies we use have their own privacy policies:
Changes
If we add new cookies or change how we use existing ones, we'll update this page and the effective date at the top.
Contact
Questions about cookies or tracking: info@trailguidetech.com.