Privacy Policy
Effective date: May 14, 2026
This policy explains what information Trailguide Digital collects from visitors to this site, what we do with it, and the choices you have.
Who we are
Trailguide Digital is a Zoho implementation consultancy based in Carmel, California. You can reach us at info@trailguidetech.com or by mail at 27859 Berwick Drive, Carmel, CA 93923.
What we collect
Information you give us. When you submit the consultation form or send a resume, we collect what you provide: your name, email address, and the message or attachment you send.
Information collected automatically. When you visit the site, we and our analytics providers collect standard web data: pages viewed, referring site, approximate location based on IP address, device and browser type, and how long you spend on each page. We also capture the Google Click Identifier (GCLID) when you arrive from a Google ad, so we can measure which ads are working.
We don't sell any of this information. We don't share it with anyone outside Trailguide except in the ordinary course of using the tools listed below.
How we use it
Form submissions go to our customer relationship management system (Zoho CRM) and trigger email notifications to our team. We use the information to respond to your inquiry, follow up about your project, and contact you about related services. Everyone at Trailguide has access to it.
Analytics data helps us understand which pages are working, where visitors come from, and how to improve the site. Ad conversion data helps us measure which marketing spend produces real results.
How long we keep it
Form submissions and the resulting CRM records are kept indefinitely unless you ask us to delete them. Analytics data is retained according to the default settings of the analytics providers (Google Analytics retains user-level data for 14 months by default).
Who else sees it
A handful of service providers handle data on our behalf:
- Zoho — our CRM and the form submission backend. Forms you submit are stored in Zoho's systems.
- Google — analytics and ads. Anonymous analytics data and ad click identifiers are processed by Google.
- Cloudflare — the hosting and performance layer for this site. Cloudflare sees standard server log data (IP addresses, request paths) and may set security cookies.
These providers have their own privacy practices. We've chosen them because we trust them with this kind of data, but you should review their policies if you want the full picture.
Cookies and tracking
We use cookies and similar technologies for analytics and advertising. Some cookies are strictly necessary for the site to function (security, load balancing). Others — analytics and advertising — only load if you've consented through the banner on your first visit.
You can change your cookie choices at any time using the "Cookie preferences" link in the site footer.
For details on which cookies are set and what each one does, see our Cookie Policy.
Your rights
Depending on where you live, you may have rights under privacy laws like California's CCPA/CPRA, the EU's GDPR, or other state and national regulations. These rights typically include:
- Asking what information we have about you
- Asking us to delete what we have
- Asking us to correct anything that's wrong
- Asking us not to sell or share your information (we don't, but you can confirm)
- Opting out of analytics and advertising tracking (handled via the cookie banner)
To exercise any of these rights, email info@trailguidetech.com. We'll respond within 30 days. We don't charge for these requests.
Children
This site isn't directed at children under 13 and we don't knowingly collect information from them. If you believe a child has submitted information through our site, contact us and we'll delete it.
Changes to this policy
If we make material changes, we'll update the effective date at the top and post a notice on the site. For substantive changes, we'll do this at least 30 days before they take effect.
Contact
Questions about this policy or your data: info@trailguidetech.com or 27859 Berwick Drive, Carmel, CA 93923.